Lento

Lento is a fashion webshop for men, built together with my business partner with the goal of being a one-stop shop for men's fashion you cannot find in regular stores. We aim to build a brand that is sustainable, ethical, and transparent about where and how our products are made — clothing made for men who want to stand out with a conscious mind.

The storefront is built with Next.js using Shopify as a headless CMS, giving us the best of both worlds: the flexibility of a custom React frontend with Shopify's battle-tested commerce infrastructure behind it. Next.js pre-built pages mean faster load times, better SEO, and the ability to keep API secrets server-side — all significant benefits for an e-commerce store.

To keep non-technical team members able to edit pages independently, I integrated Builder.io — which allows mixing React components with a visual drag-and-drop editor. This means a marketer can update landing pages without needing a developer for every change.

Lento deepened my Next.js knowledge considerably and gave me real experience working with GraphQL through the Shopify Storefront API. Running the infrastructure myself — self-hosted Docker registry, Drone for CI/CD, Docker Swarm for rolling releases — taught me a lot about keeping a production system running reliably without depending on expensive managed platforms. Builder.io was a new tool that changed how I think about content editing in React apps.